This was a simple yet fun project I took on with a couple from my church. They felt God press into them a heart to move to Hawaii. They went there to honor God with their service of the community, but they needed a way to pay their bills. So when they asked for help with their food truck, I was more than happy to help them establish a brand.
UNCLE BOBBY’S BRAND
The way I approach most things is by listening, taking notes, understanding the need, and speaking last. From the beginning of this process I wanted to make a very sophisticated design that showed off my illustrative skills. But after listening to the need of the client and the heart of the community they were in, it was clear that we had to honor a simple and bold design. We chose iconic aspects of the food they were introducing to this community and we created a voice through bold colors and an endearing/funny name.
THE PROCESS
I am truly proud of this work. The design is simple but its the hard work of relationship and trust that I am truly honored to say I got to do. Uncle Bobby’s Food truck went on to win awards, and this family has become an integral part of the community they minister to. It’s simple efforts that help the kingdom grow and what took me a few days on a computer helped a family deliver more than just food… it gave them the ability to love people, grow in trust, and deliver a message of hope.
