One of the best parts of what I get to do as a creative is find ways to help my friends! I have history with this brand and it was one of the funnest projects I have gotten to do. Back in 2012, my friend from church asked me to help her with her brand. I was honored that she wanted me to design the logo for her small boutique clothing store, and I was even more excited to partner with a person I respected and had relationship with. Fast forward 10 years, and Knee Deep Denim is a thriving business with multiple stores and they have grown to have an amazing community who are loyal to the brand. So when they asked me to help them re-brand and create a new look to honor the community they had created, it was an easy yes. Here is a bit of what we did.