SYMBOLS WITH MEANING
Despite what many people believe, branding goes way beyond your logo, your color palette or the way you choose to create a website. Branding is mnemonic… meaning it is based on the lasting feeling, experience, and emotion that people associate with your brand. It provides an intangible quality that people connect with and relate to in their daily lives.
HONOR AND MERIT
A Brand is a RESULT… It is a customer’s gut feeling (their emotional reaction) about your product, your service, and your company! All of this is created by the look and feel you create for the viewer and what you say to the viewer.
When creating my own logo and branding, I wanted people to know that I would Honor their investment and that our partnership provided Merit. These are the results I want people to associate with my work, so I embedded this idea into my brand’s name!
NAOS STUDIOS
I love helping my friends find their voice. This project was all about helping a friend who took a risk and began doing what he loved. He called his studio a temple of sound - a hidden place for anyone and everyone who had a musical talent to feel like they had a place they could forever mark history with their gifting.
PARK PHX
This project was a fun one! I got the chance to partner with a young Hispanic entrepreneur that was looking for a way to help people’s special moments become memorable. His concept of equipping a vintage camper with a photobooth and allowing a space for people to be bold and have fun was unheard of at the time. Needless to say, Parc became a hit at weddings and events and I am glad I got the honor of developing their brand.
More of my work
